The 37st Annual Red Power Round Up is remarkable in many ways.  It’s the 37st annual celebration for people from all around the world to gather to see the history of International Harvester and agriculture related memorabilia.

When a national show comes to South Dakota, it opens up the door for our great state to show what it has to offer.  It also opens up the door for agriculture businesses in South Dakota to promote their businesses on a national scale.  Even if a business is interested in state-wide or regional promotion rather than national exposure, the 2026 Red Power Round Up is a great place to be at.  Sponsorship opportunities are available and are an excellent option for businesses wanting to expose their business to thousands of rural people.

The National Red Power Round Up has been held in South Dakota in 2014 & 2020 at the SD State Fairgrounds. Event sponsors will benefit from being part of an extensive advertising campaign that will include television, print, and radio. 

For more information on sponsorship opportunities, please contact Steve Masat at (605) 460-0197 or email him.  Contact Candi Briley at (605) 353-7354 or email her.